Michelle Moorehead
Michelle Moorehead brings extensive marketing, product, retail and strategy experience with iconic consumer brands. Most recently, she was the Global Vice President of Licensing & Retail at The Coca-Cola Company. In this role, she oversaw world-wide licensed product sales, company owned retail (stores and ecommerce) and the company’s World of Coca-Cola tourist attraction. During her tenure, the business grew into new areas, dramatically increased profitability and won a number of key Licensing industry awards.
Previously, Michelle worked at Forrester Research, where she was the VP and Research Director serving Chief Marketing Officers. In this role, she led a team of senior Analysts who published research and advised clients on consumer experience, brand strategy, innovation, marketing strategy and organization design.
She also spent time in the sporting goods industry. At Nike, Michelle served as the corporate head of strategy and then the VP/GM of the Kids business unit. She also held several senior leadership roles at Reebok across strategy, licensing, product and retail.
Michelle began her career at McKinsey and Company where she specialized in retail and consumer goods. Having served a year as the full-time CMO of an Internet start-up at one of her clients, she was a co-leader of the firm’s ecommerce practice. Michelle also spent time at Target where she was the VP of Strategy and Performance Improvement.
Michelle earned her M.B.A. and A.B. in public policy and economics from Duke University. Outside of work, she enjoys running, waterskiing and spending time with her family. She has also consistently engaged in philanthropic activities over the years, including serving as a member of the Executive Committee of the Board of Directors for Atlanta Beltline Partnership.