Ivan Shammas is the CEO of Hispanic Plug, a multimedia marketing agency dedicated to integrating businesses into the dynamic Hispanic market.
With over 25 years of experience in regional, national, and international management and relationship building within the media sector, Mr. Shammas is a seasoned Latinx professional. His expertise spans revenue generation, operations, marketing, and more. Fluent in both English and Spanish, he is a bicultural and bilingual visionary, specializing in advertising, media, community impact and diversity leadership engagement.
As the President and General Manager for Univision Atlanta and Univision North Carolina, Mr. Shammas was instrumental in leading comprehensive strategic planning and execution across various departments and platforms. His responsibilities included oversight of news, sales, programming, technology, and community initiatives. His career trajectory then took him to the role of Regional Chief Revenue Officer, where he supervised efforts across the Mid-Atlantic Region, encompassing six states.
Before joining Univision, he was recruited by Telemundo Atlanta as the General Manager. In this role, he transformed a traditional television station into a premier multimedia company, enhancing its offerings in content, production, advertising, digital solutions, and Hispanic engagement.
A staunch advocate for the Latinx community and small businesses, Mr. Shammas frequently shares his insights as a keynote speaker and panel contributor, inspiring others with strategic guidance for their endeavors. His commitment to servant leadership is evident in his active involvement on various boards and his philanthropic partnerships. These roles allow him to offer strategic insights on the Latinx perspective and promote inclusiveness in governance.