Director of Marketing & Communications Position
The National Center for Civil and Human Rights: Director of Marketing & Communications
The National Center for Civil and Human Rights is a 42,000 square foot facility in the heart of downtown Atlanta. It is a world class cultural institution dedicated to exploring stories of civil and human rights in dynamic indoor and outdoor space. The Center is located at Pemberton Place, adjacent to Centennial Olympic Park, The World of Coca-Cola and the Georgia Aquarium. Please visit www.civilandhumanrights.org to learn more about the Center.
We are currently seeking a experience and motivated professional with a belief in our vision to: Harness Atlanta’s legacy of civil rights to strengthen the worldwide movement for human rights.
The Marketing & Communications Director reports to the Chief Executive Office/President and is the key leader responsible for development and implementation of all of the organizations marketing strategies, marketing communications, and public relations activities , both external and internal. Oversees development and implementation of support materials and services for chapters in the area of marketing, communications and public relations staff and coordinates at the strategic and tactical levels with the other functions of the organization.
Essential Duties and Responsibilities
Creating, implementing and measuring the success of a comprehensive marketing, communications and public relations program that will enhance the organization’s image and positions with in the general public, and facilitate internal and external communications
Create press releases, annual reports and articles on behalf of The Center
Support Interpretation/Education and Development Departments with communications
.Oversee campaigns across multiple media channels including print, online and digital media
Act as the organization’s a representative with media
Influences present and future products by determining and evaluating current and future market trends.
Plan marketing and branding objectives.
Design print ads and publications.
Ensure brand messages are consistent
Deepen relationships with all media to ensure the most effective messaging and positioning of the organization.
Lead all areas of content generation and production across all media platforms
Provide leadership to marketing, promotions and the group/event sales functions of the Center
Foster relationships and partnerships with local and state tour agencies, associations, visitor bureaus and youth organizations
Build, maintain and manage The Center’s outreach databases and create segmented communications for various target audiences
Perform other duties as assigned
Minimum of 5+ years of experience in the lead marketing, sales, communications or public relations with demonstrated success
Bachelor’s degree in English, marketing, journalism, communications or public relations
Previous experience in a non-profit public service environment preferred
Previous experience developing an initial marketing plan for a facility
Exceptional analytical, budgeting organizational and problem solving skills
Strong writing and editing skills with acute attention to detail is a must
Excellent leadership and problem solving skills
Strong interpersonal, collaboration and communication skills
Must have a positive attitude
Strong media relationships and demonstrated ability to consistently pitch, engage and secure media interest and coverage
Ability to handle the public in potentially stressful conditions.
Working knowledge of relevant online media
Ability to exercise independent judgment and reasoning skills
Strong knowledge of the Atlanta museum and tourism industry
Capable of managing multiple priorities
Ability to work a variable schedule based upon the needs of the Center, which include nights and weekends
Local candidates preferred
No phone calls
Include job title in the email subject field and last name
The following documents must be attached to be considered for the role: