Voices of our Community


A Lesson, I Hope We Don’t Repeat*

by Brian Tolleson

Brian Tolleson is a Georgia native who is the founder and owner of BARK BARK, a branded entertainment firm headquartered in Atlanta with offices in New York and Los Angeles

I’m a proud Georgian and a third generation entrepreneur here.

My grandfather, founder of Oliver Electronics, wired the Fox Theatre for sound when it was built, set-up audio for the world premiere of “Gone With The Wind” at Loew’s Grand, and as family lore goes, hung his suit pants on FDR’s bedpost as he changed into his work clothes down in Warm Springs.

My father’s father literally air conditioned the 1940’s and 50s “New South” with the company he founded himself – Atlanta Gas Equipment Co.

As a young man, I worked in Los Angeles and New York after graduating from Emory. But I chose to return to Atlanta to support the creation of film tax credits and to help grow the new industry here in Georgia.

I built a successful company, BARK BARK, which now employs over 25 staff people in Atlanta, not to mention the thousands of directors, writers, producers, and talented union crew members we have employed over the years.

I also came home to Georgia because I believed much of the industry and business we were bringing to the state was helping forge a new identity, leaving our often racially charged and divisive past finally behind us.

I began to feel that, thanks to the sacrifices of those like Dr. Martin Luther King, Jr., Rosa Parks, Bayard Rustin and so many others, we had finally been set free. Free from the image of Good Ol’ Boy Georgia… Hateful Georgia. Free from the disease of laws that institutionalize hate.

I knew that, yes, we still had a long way to go, and that I still had much work to do to support all my human sisters and brothers of all races, colors and creeds in true lived equality, which is why I am a donor to the Center for Civil and Human Rights. Every day in The Center, young people learn how much Georgia and the south have progressed--, we are done with Jim Crow laws and government-empowered discrimination.

I regret, that I was wrong.

See, I am gay. I hadn’t mentioned that before, because it’s not such a big part of who I am. My partner and I have been together for 18 years; for our families, and those who know us, we are just Brian and Aaron. We’re like most couples: working on our home, grocery shopping, spending time with our neighbors, families and friends. We’re probably a lot like you.

It’s hard to believe, but there is political rhetoric that is reinforcing non-inclusive laws and policies.

Listen, I’ve been me for a long time. I can’t change everyone’s prejudices, in fact, I truly honor anyone’s right to disagree with me. In fact, I will defend anyone’s right to hate me as openly as they please.

I have often wondered how black parents explained to their children why they could not go into certain stores, and now I am possibly faced with having to explain to my niece and nephews why I’m being denied service in our favorite restaurant, or turned away from a local store or how I tell one of our New York clients why a certain Atlanta hotel doesn’t welcome them. That’s the difference here.

I have my faith. I believe God sees my good works. He knows I am not perfect, but He sees me each and every day striving to be better. He knows me for the man I am. And I believe He doesn’t want any of us to treat others differently than we ourselves would like to be treated.

But I am still afraid. I’m not just afraid for the long term effects that some of this rhetoric could have on me and my family. As an entrepreneur, I’m afraid of the economic impact this will have on Georgia.

Economists in our state have warned that we could see reverberations greater than those seen last year in Indiana.  Business leaders from across the state have come together through the Georgia Prospers coalition to stand in favor of nondiscrimination – and yet some still push forward.

Religious leaders have come together to say in unison that they do not want or need laws that exclude– and yet others remain undeterred and push on.

What could be the motives of those who advance separatism versus inclusion?

If you live in Georgia, now is the time to speak out about your concern for our state’s future. As southerners of goodwill, we can’t remain silent, but do all that we can to insure that the South’s days of discrimination are part of our past, not our future.

Now is the time to step up to protect everyone and grow our economy – not with old habits and rhetoric that set us back a generation and do irreparable harm to our state’s reputation


 *"A Version of this piece appeared in Atlanta's Saporta Report, but is used and modified with permission of the author"

View Recent Posts

Leave a Reply

Your email address will not be published.